Coors "Drip"

Coors light planned to introduce two new can designs for the summer of 2016 and asked The Mill to pitch on the two executions. The two spots were dubbed "Drip" and "Crevice". The narrative was mostly laid out, but the look and style still needed development. This was my take on "Drip".


Client: Coors
Animation Company: The Mill
Design: Josh Van Praag