Riffing off of Montel Jordan's "This Is How We Do It" track, Dish Network created this simple, fun little piece, to let everyone know the latest and greatest they currently had to offer. This was mostly clean and straight forward, yet also well designed, but had a few chances for the unexpected, like when the stack of letters fall.
Client: Dish Network
Animation Company: The Mill+
Creative Director: Cameron Spencer
Producer: Andrew Somerville
Design: Cameron Spencer
Animators: Josh Van Praag, Marco Giampaolo, Joe Lawrence, Yeon Jin Kim