Back in the year 2011, Groupon was really hitting it's stride. That year it went public with the biggest IPO by an internet company since Google went public. That said, it was also the year that it ran a pretty infamous commercial, and not in a great way, on Super Bowl XLV. Imaginary Forces was asked to help pitch on ideas for an endtag for the series of spots they planned to air. They asked that it communicate three main points: group buying, local, and deals. I thought it would be clever to use price tags flying across screen, landing and forming the silhouette of a city, and then as the camera turned it revealed the Groupon logo. The job ultimately went to another studio, but I was pretty happy with the execution.
Animation Company: Imaginary Forces
Design: Josh Van Praag