McDonalds "Timeless"

McDonalds was looking for a way to celebrate their newest entry to the menu, mozarella chese sticks. They decided it would be fun to revisit the time periods that each of their other now more classic items had been released. The challenge was to present a design aeshtetic mirroring a certain time period, but still keep the look clean and modern. We had to avoid the simpler solution of using color washes and grain to help date the image, and rely entirely on the actual content in the image.

A fish filet with an eighties theme and a parfait with a ninties theme.

The classic Big Mac with the seventies theme

The orginal cheeseburger for the fifties and the newest addition for the two thousands.

Credits

Client: McDonalds
Animation Company: The Mill+
Design: Josh Van Praag