Ford Taurus "Mirrors"

In the wake of successful campaigns that helped launch the 2009 Ford F-150, and helped transform the Ford Fusion into a best seller, animation studio Offspring again joined forces with JWT/Team Detroit to create three spots for the Ford Taurus. Each effort features a dynamically animated "isolated part", representing a new piece of advanced Ford technology - the EcoBoost engine, blind spot monitoring side mirrors, and the voice-activated SYNC system. While driving through a surreal landscape, floating in space along a wide-open road, choreographed typography is introduced to highlight each incredible new feature. The dimensional typography moves in and envelopes the featured part, followed shortly by the slowly materializing body of the sleek new Ford Taurus.

Featuring the Ecoboost engine

Featuring the voice activated SYNC system

Credits

Client: Ford
Agency: JWT / Team Detroit
Animation Company: Offspring
Creative Director: Jens Mebes
Producer: Suzanne Potashnick
Production Coordinators: Lizzy Benbow, Jonathan Hassell
Design: Wes Richardson, Craig Davis, Josh Van Praag, Brian Sensebe, Paul Villacis
Animators: Wes Richardson, Craig Davis, Josh Van Praag, Brian Sensebe, Paul Villacis
3D Artists: Mark Rohrer, Atsuki Hirose
Editor: Nathan Caswell
Finishing: Public VFX
Sound Design: Sound Lounge