TWC "Spiral

Time Warner Cable was looking for a new branding package for their on demand content and approached Blind to help develop new ideas. There were some loose color values they were looking to hit, but otherwise the project was fairly open ended. I thought it would be a really interesting approach if we took their logo, and starting from an aerial view, where the logo appeared flat, we moved in to reveal the logo was actually spread out in vertical space. On the sides of that extrusion would be our segment titles.


Client: Time Warner Cable
Animation Company: Blind NY
Design: Josh Van Praag